The brand’s tagline is “self-referential self-expression”. Which means that the content of the clothing designs (or the expression made by the designer) refer back to and visualise the act of expression itself.

I designed the logo, full clothing ranges, website with fully functional store, and more.

To view the web and clothing designs, please visit www.metabrand.studio. For photography and more promotional material, please visit @metabrand.studio on Instagram.