This is my vision of what Diesel bar or restaurant would look like. Industrial decor is becoming an increasingly popular choice for new high-end bars and restaurants. I imagined that Diesel’s identity as a fashion brand, if extended into hospitality would take a similarly highbrow approach.

Inspired by the industrial decor idea, I made this logo, which is reminiscent of the exposed pipes that are common interior design features used in trendy bars. I feel the identity I created falls in line with Diesel as a fashion label, finding a balance between understated and in your face.